To evoke The Laughing Cow is to see the faces light up, to collect the anecdotes, the feelings, the pleasure that this brand conveys all over the world.
We are regularly contacted by collectors of this icon, proud of their treasures or looking for information. The idea of an annual meeting was therefore a natural one, with the sole purpose of playing a more active role in this community and bringing together these fervent ambassadors. Many of them have a real passion for the brand and bear witness to the history of The Laughing Cow through objects that retrace this wonderful epic.
At the beginning of the year, La Maison de La Vache qui rit launched its appeal to private collectors. Many have already responded to meet on October 5 and 6, 2019 at La Maison de La Vache qui rit for this1st Vachequiriphiles meeting. A weekend full of surprises, the opportunity to discover “explosive” collections, historical objects, original and often unknown to the general public, during a friendly meeting.
This is an event that is already shaping up to be the must-attend event of the year.
How to participate?
- Are you a collector?
Contact Anne-Cécile Nicollet at 03 84 43 57 72 or [email protected] to register and participate in the program reserved for collectors (all day Saturday and Sunday). Hurry up, the date is approaching!
- Are you curious?
Come and meet the collectors and admire their treasures from 2pm to 6pm. You will be able to chat with them and share their passion, as well as explore the latest Laughing Cow advertising vehicle on the road, a Citroën “H-type” truck, and enjoy an exhibition of original and amusing posters from the MVQR collections.
You will also be able to leave with a small silk-screened work that you will make yourself! A unique opportunity to discover this fascinating reproduction technique!