The Laughing Cow House

Browsing this site is subject to these terms of use.
By accessing this website, you acknowledge that you have read these terms of use and agree to them.

the HOUSE of the LAUGHING COW, acting on behalf of BEL SA, a public limited company with a capital of 10,308,502.50 euros, whose head office is located at 2, allée de Longchamp – 92150 Suresnes, registered in the Nanterre Trade and Companies Register under number 542 088 067 (hereinafter “MVQR”), publishes the website (hereinafter “the Site”).

The presentation and the contents of the Site constitute a work protected by the laws in force on the intellectual property, of which MVQR is only holder.

The Site is hosted by the company Interoute.

The functional and creative design, as well as the technical design and development, were carried out for MVQR by the GreenBox agency.

  1. Use of the site

– Information Quality:

MVQR brings the greatest care and implements any means to diffuse on the Site information of quality.

However, MVQR cannot guarantee the accuracy and completeness of this information. Thus, MVQR, subjected to an obligation of means, could not be held for person in charge for any direct or indirect damage because of a badly used information and/or which would have been revealed inaccurate or incomplete.

– Access to the Site :

MVQR undertakes to make its best efforts to ensure that the website is accessible at all times.

Nevertheless, MVQR declines any responsibility in the event of difficulty in accessing its site or of interruptions in the connection, whatever the causes.

In particular, MVQR reserves the right to proceed to any modification of the site which it will judge useful, and that without preliminary warning and even if the access to the site is consequently interrupted.

MVQR could not be held for person in charge for any direct or indirect damage resulting from the access to the Site and/or the Internet site(s) of its partners or, on the contrary, of the impossibility of reaching it including the losses of data, deteriorations, destructions or viruses which could affect your data-processing equipment, and/or of the presence of virus on its site

You acknowledge that you have verified that the computer configuration used does not contain any virus and is in perfect working order.

– Mail/Email Distribution:

MVQR is not responsible for late, lost, or misdirected mail/email, nor is MVQR responsible for sending mail/email to an incorrect e-mail address.

– Link to other websites:

The Site provides access to external partner websites, either through hyperlinks or through the integration of partner content into the Site.

Although care and attention has been paid to the selection of links to external websites, MVQR cannot be held responsible for the availability of these external websites. It is not responsible for the content, advertising, products, services or any other material on or available from these external websites.

MVQR cannot be held responsible for the actions or omissions of its partners.

2 (3). Intellectual Property:

The information provided on the Site may only be used for strictly personal purposes.

Any use for commercial or any other purpose is strictly prohibited.

In addition, the elements present on the Site are protected by the Code of Intellectual Property, treaties and international agreements dealing with provisions relating to the protection of copyright. Thus, any modification, representation and reproduction, in whole or in part, for a use other than private, is formally prohibited and would be likely to constitute an act of counterfeiting engaging the civil and penal responsibilities of the counterfeiter. This prohibition applies regardless of the method of reproduction, representation and/or modification, and regardless of the duration.

The rights to the advertising films and the musical works included in these films are for the exclusive benefit of the owner of the recording of the work concerned.

Similarly, all trademarks mentioned on this site are the exclusive property of BEL SA, of which MVQR is a subsidiary, and for which MVQR has a right of use. Any reproduction of these trademarks, without the prior consent of BEL SA or MVQR is strictly prohibited.

In general, MVQR could not be held for person in charge of any damage, direct or indirect, resulting from the prohibited use of information or any other element, delivered on the Site.

3 (4). Applicable law

The Site is subject to French law.

MVQR reserves the right to update these notices at any time without notice.


The entity responsible for processing personal data for this site is BEL SA – La Maison de La Vache qui rit ” MVQR “.

Before you provide us with your personal information and consent, we recommend that you carefully read this Consumer Privacy Policy.


By “personal data” (hereinafter “PD”), we mean any information collected about our consumers who are natural persons that allows us to identify them directly or indirectly.

In order to best meet the expectations of all our consumers and to build a close relationship with you, the MVQR Group collects personal data by various means. You should be assured of the confidentiality of the information you exchange with us and our brands.
Our Group is committed to ensuring that your privacy is not violated and that the collection and storage of your personal data is transparent and secure.

As part of our commitment to meeting your expectations, we have implemented a customer privacy policy. This Policy describes the conditions under which BEL uses your personal data.

The entity responsible for processing personal data for this site is BEL SA – La Maison de La Vache qui rit (MVQR).


Legitimacy The data will be collected only for specific, explicit and legitimate purposes. The processing will not concern sensitive data (racial or ethnic origins, political, philosophical or religious opinions, trade union membership, health, sex life, offences, convictions or security measures).

Adequacy and Accuracy We ensure that the data collected is adequate, relevant and not excessive in relation to the purposes for which it is collected, and that it is accurate, complete and, if necessary, updated.

Transparency When your personal data is collected, you will be informed of all information relating to the collection and processing of your personal data, including the purpose of the collection.

Limiting retention Limitation of storage: PD will be stored for no longer than is necessary for the purposes for which it is collected and processed.

Consent Your consent will be required prior to any collection of PD for purposes that will be specified to you at the time of collection.

Access, rectification, opposition At any time, you have the possibility of accessing, rectifying or deleting your personal data. You may also object to the use of your PD. To exercise these rights, please refer to Section 11 of the Policy.

Confidentiality & Security BEL Group is committed to handling your PI in a way that guarantees the confidentiality and security of the PI through the implementation of appropriate technical and organizational measures.


This policy applies to all processing of the lamaisondelstg. com site and to French sites belonging to entities of the Bel group to which you may be redirected during your browsing.


Depending on the type of relationship we have with you, we may ask you for information about yourself and/or your family members, such as:


Depending on the purposes for which your “PD” will be processed, collection may occur at several points including:



In the course of managing our relationship, we may transmit your “PD” to internal and external recipients:


BEL uses appropriate technical and organizational measures to protect against accidental or unintentional destruction, accidental or unintentional loss or alteration, or unauthorized disclosure of or access to your PD.


BEL informs you that it may use temporary “cookies” valid for the time of a session of consultation of the Site.

What is a cookie?

Cookies are data placed on your computer or mobile device. They are differentiated by their unique identifiers, associated with your computers or phones. These allow you to avoid having a bad consumer experience on your favorite sites, since they remember your actions and preferences. This way, you don’t have to fill in your browsing preferences every time you use the site, such as location, font or language. These “cookies” are stored in RAM on your computer. They do not allow us to identify you; however, they record information relating to your computer’s navigation on the Site (the pages you consulted, the date and time of the consultation, etc.) that we can read during your subsequent visits.

The data collected thanks to “cookies” is intended to identify you when you wish to connect to your personal space and to remember your connection to the Site.

How do we use them and what do we need them for?

Cookies required for the operation of the siteFunctional cookiesPersonalization cookiesAdvertising cookies
These are necessary for the proper functioning of the platform. They are defined to meet critical service needs such as secure login, setting privacy preferences. You can allow/deny these cookies directly via your browser but you may not be able to use the platform in its entirety.These cookies allow us to measure site traffic and develop resources to improve performance. They track your visit to our site and inform us of the content that interests you the most. Thanks to them, we are able to offer you more relevant content and to follow the evolution of our platform. Finally, they also allow you to remember your connection information to avoid reconnections, to remember the contents of your cart, and a greater consistency in the structure of the platform.These cookies allow us to know you better. They save your preferences and offer you information related to your tastes. By not accepting this modality you risk not having personalized proposals or having to redefine your criteria at each connection.These cookies are used to push ads that are generally relevant to you. In our case, this allows you to share our content on social networks.


In accordance with the laws in force, PD will be kept only for the time necessary for the purposes for which it is collected and processed.
As the retention requirements may vary depending on the purpose, the retention period for RFPs may also vary. The criteria considered in determining retention periods include:


You have all the rights conferred on you by the applicable legislation on the protection of personal data.
In this regard, you may at any time request access to your “PI” collected by the MVQR and ask to modify it by contacting our consumer service at the address below or by clicking on the following link:

Similarly, if your “RFP” is not accurate, complete or current, you may communicate the changes to be made to the same contact information as above.
You can also exercise your right to object by contacting the consumer service at the above address. In particular, where the processing of PD is based on your consent, you have the right to withdraw your consent at any time to object to any further processing.
All requests will be processed in a timely manner and in accordance with applicable law.


MVQR believes that parents should be informed about the relationship that the company and its brands have with their children. Therefore, the MVQR will request the e-mail address of parents/guardians of users under 15 years of age to send them a copy of the registration e-mail sent to their children.
At any time, upon request, parents/guardians may have access to their child’s personal data and ask to have it removed from our databases by contacting the consumer service. Likewise, parents/guardians may exercise all of the rights their child has under the applicable regulations on personal data rights by contacting the consumer service in the manner set forth in Article 11 of this Policy.


The Chatbot, hereinafter “the Bot”, is intended to provide customized ideas and activities for families.

Exceptionally, personal data collected in the context of the answers given by the User will be processed for the purpose of managing his/her participation in the Bot.
All personal data collected in this context is managed by MVQR in accordance with this policy.

The user is also informed that the recipient of the data is the MVQR team dedicated to the management of the website [lamaisondelstg .com] and consents to the collection and processing of his/her personal data during his/her exchanges with the Bot and/or with the MVQR using the service.

The MVQR will not reuse this personal data for any purpose other than the purposes of the Bot unless you give your express consent. The MVQR also agrees not to sell or transfer this information to third parties.

In general, all the provisions of the MVQR Consumer Privacy Policy are applicable to the Bot.

Users may therefore also exercise their rights under the conditions of Article 11 of this policy.


This Policy may change periodically. We will keep you informed of these developments but we also invite you to consult it regularly.