One of the first paintings of Man is the ancestor of the cow: the auroch. The cow has often been represented throughout history, particularly in prehistory, ancient Greece and ancient Egypt.

The installation proposed by La Poétique de l’Autruche reinvents another history in the form of a legend by diverting the inscriptions of artifacts. The ensemble presented in the form of a funny archaeological exhibition will explore an imaginary “Pre-history” of the famous red cow. These mythologies will blend humor, which is at the heart of the brand, with representational styles that reference ancient civilizations.

What if The Laughing Cow was more than 100 years old?

Autumn 2021 – Conception La Poétique de l’Autruche, director of events – Virginie Amant & Julie Vuillemin. Addressing both professionals and individuals, La Poétique de l’Autruche, based in Besançon, brings together its creativity and know-how to offer you an original, offbeat, aesthetic, playful and poetic staging without forgetting the notion of participation within the event. She invites the audience to dive into a unique universe, tailor-made for the place, so that they are surprised, become “actors” and obviously have a good time!