100 Laughs! is not just a simple exhibition… In Lons-le-Saunier, the birthplace of the first cans of Laughing Cow ®, you will discover a real laughing factory! More than portions of cheese, these are smiles, secrets, stories, anecdotes, that are contained in the billions of boxes already produced in the Jura.

Everyone has already come across this iconic little box from the great Laughing Cow ®. These are the experiences that we propose to share with you. Discover that in 100 years she has had a thousand faces, that she has met many other famous laughers, that if she laughs it is mainly because she is a great player and that she loves to share her smiles!

The Laughing Cow is also a great traveler who masters languages from all over the world. Discover the many ways to share laughter around the world. On that note, did you know that we laugh when we say “55555” in Thailand? A sign of course!

The box crosses the time like it, carrying its smile in our daily life, it is obviously it that we chose to celebrate The Laughing Cow ®. This little round box, you will play with it, discover what is really inside… On the walls, in the window, in the archive, in video, in a giant cake!

All the facets of this small round box are used as raw material for the creation of this anniversary! Naturally this exhibition is to be discovered by several people, it is The Laughing Cow who says it, “the more the merrier!” So come and share smiles, good laughs and giggles, it’s the best way to have fun with her for her 100th birthday!

“What an honor to be invited by The Laughing Cow ® on the occasion of its 100th anniversary! Humor has been an integral part of our work since the studio’s inception and participating in The Laughing Cow ®’s anniversary is a no-brainer!”

5-5 is a collective global design studio founded in August 2003 by Vincent Baranger, Jean-Sébastien Blanc, Anthony Lebossé and Claire Renard after studying at the École Nationale Supérieure des Arts Appliqués. Primarily described as a work collective, the 5-5 were propelled to the forefront with their first project Réanim: la médecine des objets. This was followed by the collection of Ordinary Objects, Ouvriers-Designers for the Bernardaud Foundation, and many other emblematic creations that have written their history and built their progression. Some have described them as design troublemakers, others as research heads, they have defined themselves as furniture surgeons, political tinkerers and then craftsmen of the idea. They have thus shaken up and provoked the world of design by systematically questioning their profession or at least their role in the creative process and in consumer society.

Today, their small collective has become a studio but their mindset has not changed. Since its inception, Studio 5-5 has advocated the collaboration of individuals in a joyful spirit, naturally bringing together multidisciplinary creative talents in a global design approach. Their convictions are the same as at the beginning: to remain always close to the people, by proposing useful and aspirational things for the greatest number in a concern to brighten our daily life. Humor being the common thread of their work, it was obvious that one day they would cross paths with the world’s biggest laugher!