European Heritage Days

On September 16 & 17, on the occasion of the European Heritage Days, La Maison de La Vache qui rit invites you to a guided tour by Bel employees, who will show you the industrial know-how behind these small portions of good humor. Come and discover the secrets and mysteries of packaging.

The Compagnie Le Souffle Couplé, represented by two Jura artists Salim Nalajoie and Yoel Giboudot, will also be offering original tours of the exhibition La Pré-histoire de La Vache qui rit. Performances will last around 15 minutes, bringing this historically offbeat exhibition to life.

You can then discover the close link between the famous Red Cow and the heritage of the sport thanks to a temporary exhibition created from unique and exclusive objects taken out of the collections only for the time of this weekend.

Visitors will also be able to sample Bel products. It’s a way of stimulating the taste buds around the group’s flagship products: La Vache qui rit, Kiri, Boursin, Apéricubes, Pom’potes, Nurishh, all portions of good cheer to discover or rediscover.

Take advantage of this event to discover or rediscover all the museum’s spaces free of charge.