For the 100 years, we want to make the presence of The Laughing Cow felt through the ages, beyond the key dates found in the museum’s cellars. We have chosen to tell this story in the form of 6 thematic anecdotes, illustrating 6 key periods in the history of the brand. It is more than a hundred boxes illustrated on wooden plates which allow the visitors to discover a splendid coloured picture. The whole is discovered according to three levels of reading. First, visitors discover a giant comic strip, on the scale of a 9 m wide by 7 m high wall. The monumental dimension of this device will lead them to use cardboard binoculars to discover every detail. A real treasure hunt! And finally, they will be able to hear the protagonists of these stories using the 6 audio capsules available on their smartphone.
“It’s a great pleasure to work for this iconic brand but above all with people who are passionate about the brand. Throughout the project, we felt an immense respect for the history but also a clear and communicative vision to project the brand into the future. It’s all of this that allows an innovative company like ours, to think outside the box and that’s the case to say.”
Jean-Frédéric Passot
Design and production by the Lyon-based digital production agency “Cher Ami”. Cher Ami ( www.cher-ami.tv ) is an interactive production studio based in Lyon which has already won several awards on reference sites such as Fwa or Awwwards. They produce interactive experiences for advertising agencies ( Betc, Wieden+Kennedy, Tbwa, Isobar, Heaven, Publicis, DDB Nouveaux Mondes … ), for big brands ( Volvic, Arte, Médecins Sans Frontières, Schneider Electric, Jean-Paul Gaultier, Pilot, Stella Artois…) and institutions ( Centre Georges Pompidou, Fondation cartier, Musée des Confluences).
With the participation of FAOUZI BOUGHIDA (SCENARIO), DONATELLE LIENS (ILLUSTRATION), PAGET (FURNITURE), ARKAIC CONCEPT (UV PRINTING) & JULIEN BOURRIAUX (SOUND DESIGN)
