animations

Every day of the vacations During this holiday season, The Laughing Cow House puts on its winter clothes and lets the magic of Christmas come in. For the occasion, the P’tits ateliers are transformed into a ball factory. Everyone will be able to hang their creation on one of the museum’s trees and decorate them […]

Every day of the vacations The House of The Laughing Cow honors one of its 2021 novelties: The audio wall – comics. During the visit, children and adults can stop at the “Little Reading Corner” and leaf through some of our selection of books adapted to all ages to discover the richness and diversity of […]

” Les explorateurs du temps ” (The explorers of time), directed by the start up ” Merci Michel “, a team of digital experts, who have designed a real immersive and interactive adventure on IPad to allow children to discover the story of The Laughing Cow® and the Bel universe in a playful way by […]

At the end of the tour and before discovering the temporary exhibition area, visitors discover a huge painting of packaging.  The colourful composition playing on the different shapes allows visitors to discover the diversity of the Bel Group’s core brands. It also allows visitors to travel through the 120 countries in which these brands are […]

Since 2018, three game tables have been offering visitors to La Maison de La Vache qui rit (The Laughing Cow House) the opportunity to discover the subjects of food and of nutrition while having fun. Each of these tables deals with a different theme and uses its own game mechanics. A quiz that highlights the […]

The Bel Group is committed to having a positive impact on all those around it, from the breeder to the consumer, while preserving the planet. In 2003, the Group affirmed its commitment to sustainable development and chose to join the United Nations Global Compact. In 2016, the Bel Group has placed corporate social responsibility (CSR) […]