In 2021, to commemorate its anniversary in the Jura, the Bel group had decided to create a sporting event. What a symbol to propose a large popular gathering at the very place of the first cheese factory, where the story began, in Lons-le-Saunier in the Jura, to show the destiny of this cheese in portions. After its success in 2021, the cycling event, open to all, was to return in 2022.
A cyclosportive, a popular and family event
Cycling, a popular and family sport par excellence, corresponds perfectly to the brand’s values. As early as 1933, it was associated with the biggest sporting event: the Tour de France. It was one of the first brands to participate in the Tour de France caravan.
The test
A cyclosportive is a mass event, accessible to everyone from 16 years old with a medical certificate. With 3,000 participants expected at the start of the event, the Cyclosportive La Vache qui rit® will bring together a public from far beyond the borders of the department. The cyclosportive is a timed endurance event open to cyclists of all levels. Some will be aiming for the podium; others will be looking to simply finish within the time limit.
2 gravel courses (Saturday, May 28, 60 & 94 km), the most fashionable discipline, and 4 road courses (Sunday, May 29, 35 km, 84 km, 116 km and 165 km) will be on the program. These routes will take in about a hundred villages in the Jura and will highlight the beauty, wealth and knowledge of the Jura: limestone outposts, listed sites, lakes and vineyards… Note a stop in Orgelet, where Jules BEL began to refine cheese in 1865.
Each participant will receive a collector’s jersey and will be able to appreciate the presence ofabout fifty exhibitors. Artisans, producers and local businesses will mix with the biggest brands of the bicycle industry for a lively village during 2 days.
Finally, Laurent Jalabert, godfather of the event will honor with his presence this weekend of festivities.
An event labeled “eco-responsible”.
