Business Tourism

Why not having your professional event at La Maison de La vache qui rit (the Laughing Cow House)?
Convention, seminar,products launching, press conference… hard-working meetings are always more efficient when a cheerful portion is added !

Creativity, innovation, modernity and impertinence are the key words defining the story of the most famous red cow. Since her creation in 1921, La vache qui rit (the Laughing Cow) is audacious, her communication policy proving it. Born from a family, entrepreneurial and exemplary adventure, the brand belongs now to the collective memory of the French people, as well as to more than a hundred other countries. True icon, this red cow gathers around her young and old. To tell this wonderful story, the BEL Group opened in May 2009 (at the core of Jura in Lons-le-Saunier, birthplace of the famous cheese), a house entirely dedicated to her.

Come to take part in this big adventure by organizing your event at this house.

A 80 seats auditorium
A video projector and a big screen wall.
Multiple broadcasting medium : computer, DVD player, AV players, desk mics system, free hand mics, lavalier mics, Wifi access, paper boards.

A restaurant area suitable to your needs
Welcoming breakfast, lunch or dinner, cocktail receptions, meal trays, restaurant booking.

Cooking workshop

A new space is born upstairs : the cooking workshop. It goes with an exchange and close visibility relationship with the terrace and the temporary exhibition space.
Curious people can then get initiated to original dishes and recipes preparations based on Bel products. It can also be reorganized to offer various activities around our famous Laughing Cow®.


Discover the history of the Laughing Cow, unveil the mysteries of portion cheese making, grasp the flavours of our Apéricube®, wear Bel Group packaging to understand their functions and many more subjects : a programme that will boost your days in the company.

Don’t hesitate anymore, an idea, a project, contact us, we will organise customised service.
Booking required : or contact@lamaisondelavachequirit.com

Practical informations