At the end of the tour and before discovering the temporary exhibition area, visitors discover a huge painting of packaging. The colourful composition playing on the different shapes allows visitors to discover the diversity of the Bel Group’s core brands. It also allows visitors to travel through the 120 countries in which these brands are distributed.
It demonstrates the group’s dynamic innovation drive to offer healthy snacking products and responsible culinary solutions for everyone, at every moment of consumption. The evolution and growing diversity of consumption modes and times of consumption according to cultures and customs are all imperatives that drive the constant evolution of the accessibility of the Group’s products to a growing number of consumers. This table is a splendid illustration of this!