Joyful, friendly, and synonymous with gustatory pleasure linked to our childhood memories, The Laughing Cow ® deserved to have a home that lived up to its reputation.

Created in 2009 on the initiative of Catherine Sauvin, granddaughter of Léon Bel, La Maison de La Vache qui rit is built on the very site where the brand was born in 1921, in Lons-le-Saunier, in the heart of the Jura.

Since its opening, La Maison de La Vache qui rit has been the place of reference for the brand’s memory. It also offers a unique look at one of the most impressive French industrial and marketing adventures of the 20th century.

More than a museum, this house is also a place to reinterpret the DNA of a brand and the values of a family group.