The Laughing Cow and its collection

The House of The Laughing Cow has one of the most beautiful collections in the world on our red cow as well as on the other Bel Group brands. The collection consists of more than 20,000 items, covering many themes and including a wide variety of objects: posters, plaques or advertising cards; promotional gifts (cards, stickers, key rings, blotters, etc.); labels and boxes of Laughing Cow, Kiri or Babybel packaging from all over the world…

Our brands have always shown a great spirit of innovation and the richness of our collections testifies to this. Our role at The Laughing Cow House is to preserve this memory for future generations, to continually collect new objects and to communicate this piece of our collective history to an ever-growing public.

Practical informations