The Laughing Cow and its house
Created in 2009 on the initiative of Catherine Sauvin – Léon Bel’s granddaughter – and Bernard Hanet, La Maison de La Vache qui rit is built on the very site where the brand was born in 1921, in Lons-le-Saunier, in the heart of the Jura. Today, it is enjoying a new lease of life.
Joyful, friendly, impertinent, synonymous with gustatory pleasure linked to our childhood memories, The Laughing Cow deserves to have a house that lives up to its reputation.
Since its opening, La Maison de La Vache qui rit has been the reference point for the brand’s memory. It also offers a unique insight into one of the most impressive French industrial and marketing adventures of the 20th century. Beyond a museum, this house is also a space for reinterpreting the DNA of a brand and the values of a family group.
The 2,200 m² of the building are entirely distributed and fitted out with the desire to share pleasure, life and smiles. Our greatest challenge is to provoke emotion in visitors, so that they can be surprised, escape, stop, live in this house and feel like coming back. It is a place for all kinds of people where something is always happening and where it is easy to reconnect with one’s childlike soul.
Like a laboratory of ideas, it contributes to giving meaning and resonance to the Bel Group’s missions, in touch with crucial issues for healthier and more responsible eating for all, so that every portion engages us.