The House of The Laughing Cow goes under the sign of augmented reality and calls upon the studio Theoriz, to realize its brand new device. This young French studio, specialized in interactive experiences and videomapping, presents an installation under the symbol of laughter and cheerfulness. The visitors become the actors of a virtual experience as shifted as zany. This immersive installation allows everyone to transform themselves into avatars in the image of the brand. What a surprise to suddenly see yourself dressed in Vietnamese boxes, playing with the first box of Laughing Cow and making portions move with your body movements. These new characters may even have some unexpectedly offbeat and crazy behavior in store for them. Between play and sensory experience, the artistic and creative magic will work on children as well as adults. An experience to live and share with your family.

“The collaboration with the brand The Laughing Cow was very enriching in every way. To be asked to work on the angle of art, new technologies and laughter was for us an experience and a journey that interested us. A research between sensoriality, emotion and aesthetics that has fascinated and touched us, in addition to the great confidence that the brand has given us in our ideas and artistic proposals. A beautiful experience that we have lived in realizing this project, as well as a beautiful interactive installation that will be proposed soon at La Maison de la Vache qui rit.”

David Chanel

THÉORIZ is an Art & Technology studio from Lyon specialized in the conception of immersive installations and innovative audiovisual shows. At the crossroads of new technologies, digital and art, the team of engineers and artists of THÉORIZ combine art and technology to create new types of experiences.