For the 100th anniversary, we want to make the presence of The Laughing Cow felt through the ages, beyond the key dates found in the museum’s cellars. We have chosen to tell this story in the form of 6 thematic anecdotes, illustrating 6 key periods in the brand’s history. More than a hundred boxes illustrated on wooden plaques allow visitors to discover a magnificent colourful painting. The whole thing can be discovered according to three levels of reading. Firstly, visitors discover a giant comic strip, on the scale of a 9 m wide by 7 m high wall. The monumental dimension of this device will lead them to use cardboard binoculars to discover every detail. A real treasure hunt! And finally they will be able to hear the protagonists of these stories using the 6 audio capsules available on their smartphone.
“It’s a great pleasure to work for this iconic brand but especially with people who are passionate about it. Throughout the project, we felt an immense respect for the story but also a clear and communicative vision of projecting the brand into the future. It is all this that allows an innovative company like ours to think about ideas that go beyond the box, and that is the case”.
Designed and produced by the Lyon-based digital production agency “Cher Ami”. Cher Ami ( www.cher-ami.tv ) is an interactive production studio based in Lyon which has already won several awards on reference sites such as Fwa and Awwwards. They produce interactive experiences for advertising agencies (Betc, Wieden+Kennedy, Tbwa, Isobar, Heaven, Publicis, DDB Nouveaux Mondes, etc.), major brands (Volvic, Arte, Médecins Sans Frontières, Schneider Electric, Jean-Paul Gaultier, Pilot, Stella Artois, etc.) and institutions (Centre Georges Pompidou, Fondation Cartier, Musée des Confluences).
With the participation of FAOUZI BOUGHIDA (SCENARIO), DONATELLE LIENS (ILLUSTRATION), PAGET (MENUISERIE), ARKAIC CONCEPT (UV PRINTING) & JULIEN BOURRIAUX (SOUND DESIGN).